Mobile Friendly Websites
A web application is a mobile friendly version of a website or part of a website that is presentable on today's smart phones.
Here are some of the advantages to web applications vs. creating a downloadable iPhone or Android application.
No Restrictions
Since they are esentially websites, there are no strict restrictions to how the sites act, appear, or function. iPhone apps on the other hand have to abide by strict rules that apple sets up and must be approved by them.
Automatic content updates
Web apps can use your existing sites content and therefor when your main website is updated, the mobile version is updated as well.
Mobile device detection
Websites can be setup to automatically detect mobile devices and redirect the user to the mobile friendly version of your website.
Mimic iPhone applications
Votumba's web apps are designed to replicate a downloaded iPhone app as much as possible, complete with sliding right to left screens.
Analytics
Web Apps can be tracked and tied into your sites analytics which will give you a more accurate view about your sites traffic.
Compatibility
Web Apps look the same on both iPhones and Android Devices, unlike Mobile applications which have to be specifically developed for a given device.